4Thought Marketing Blog
Optimize Email Campaigns with Our 12-Point Checklist
With an average ROI of $36 for every dollar spent, email marketing remains one of the most lucrative campaign strategies. It’s every marketer’s dream to maintain an impressive ROI. But what happens when your existing strategies are falling short? In that case, it’s time to consider how to optimize email campaigns for your audience. Are Optimized Email Campaigns Really That Important? Simply defined, an optimized email marketing strategy empowers your team to create high-quality campaigns
Improve Form Conversions with Marketo & Drift
The 4Thought Marketing team has helped multiple companies improve their marketing strategies and technology. Recently, we were able to do something particularly interesting with a client: getting the most value out of their AI-chat tool, Drift.
Elevating Your Journey in Marketing Automation: Strategies for Long-Term Success
The digital marketing landscape changes constantly, and marketing automation is at the forefront. A successful marketing automation career lies in recognizing and adapting to this complexity.
Adding a Snooze Option, Enhancing Data Quality – Eloqua Office Hours Replay- April 2024
Boost your Eloqua skills through real-world examples. Explore how marketing can empower sales to influence the customer journey and leverage dynamic content to drive personalization.
Why You Should Keep Nurturing While Selling
Should your marketing team continue nurturing while your sales team works on opportunities? Listen as 4Thought Marketing CEO Mark LeVell discusses the pros, cons, and options that empower sales to influence marketing nurture behavior. If you’d like expert help with both nurturing and selling, get in touch with us today and take your marketing game to the next level.
Elevating Marketing Automation with Oracle Eloqua’s Program Canvas
Both the Program Builder and Program Canvas are designed to automate workflows and eliminate repetitive manual tasks, yet they cater to different needs and offer unique advantages. Find an overview of each here.
Dynamic Content: Eloqua’s Not-So-Secret Personalization Trick
For Eloqua users, there’s a straightforward way to approach email personalization: dynamic content. See what exactly dynamic content is and what it can do in this excerpt from our March 2024 Eloqua Office Hours session.
Skipping Email Preview Testing: A Costly Mistake
The effectiveness of any email marketing campaign hinges on its ability to deliver messages that are both accessible and engaging across a myriad of devices and email clients. This is where email preview testing shines.
3 Ways to Keep Your Eloqua Campaigns & Programs Easy to Use
We all want to tap into Oracle Eloqua’s full potential, because it can greatly improve your marketing campaigns and bring in more leads. But it’s easy to get tangled in its complexity. Follow these 3 tips to keep your campaigns manageable.
6 Practical Ways to Implement Privacy by Design in Your Marketing Automation Plans
Privacy by design incorporates data privacy into your marketing automation strategies from the very beginning. But if your framework is already in place, do you implement privacy measures within existing systems and plans? Here’s what six industry experts suggest.
8 Proven Ways to Maintain an Up-to-Date Data Dictionary
What is the best way to maintain an up-to-date data dictionary without letting it completely monopolize your time? Here’s what eight marketing operations professionals have to say.
What are Welcome Emails & Why Do They Matter?
Marketers may be tempted to overlook welcome emails in favor of more flashy tactics, but this decision comes from not understanding the true impact a welcome email can have. Let’s look a little closer at what makes a welcome email so important and what to keep in mind while building one.
