Salesforce Data Cleanup Services
Salesforce Dirty Data and Duplicate Contacts in Salesforce have large negative
ramifications throughout a company. But the most significant impact is that salesperson
use of the system will decrease or cease because whenever they attempt to look up a prospect or
customer, the information will be wrong, out of date, have duplicate Salesforce
Contacts in the system, or otherwise be difficult to use. This results in rogue
prospect and customer databases springing up, and the shared system no longer being
maintained, resulting in a downward spiral towards even more Salesforce.com
dirty data and prospect and contact duplicates.
Nobody likes to clean dirty data! It’s a time consuming, tedious and thankless process
that actually requires reasonable skill to do right.
4Thought Marketing uses a customized-for-you combination of automated and manual
processes that can take your SFDC dirty data through any one of a number of cleaning
steps including
- Duplication Elimination
- Post Office Address Clean-up
- Title Correction and Fill-In via Hoovers, Jigsaw, Linked-In
- Industry Correlation
- Synchronization and Correlation with other Corporate Databases
- Phone Number, Area Code & Prefix Cleanup.
- Automated Customer Emails to request Data Updates.
- Manual Call-down of Selected Records for Personal Verification
4Thought Marketing cleans CRM data, eliminates CRM duplicates, fills in blank titles
and other fields, and otherwise takes your corporate CRM database from having a
significant quantity of bad data, to being reliable and dependable.