There are several important aspects to implementing a CRM system. The first is to
get the organization to agree on a reasonable set of goals and to make sure those
goals involve ease of use and adoption by the sales organization. Another is to
get executive buy-in… to make sure that executives are prepared to support the goals
and the project. Yet another is to make sure that the organization doesn’t look
at CRM as a thing that is “done” but rather a perpetual process… more akin to management
than installing an appliance.
Does over 40 cumulative years experience in implementing CRM systems sound
impressive? The two founders of 4Thought Marketing have run CRM software companies,
directly managed numerous CRM implementations, connected CRM systems to virtually
every permutation of other system possible, sold CRM software, and together been
involved in hundreds of CRM implementations and integrations. We know this technology,
the pitfalls, and how to properly engage management, design implementation plans,
and how to get marketing and salespeople to adopt and leverage the system.
It doesn’t matter whether your goals are improved forecasting, increased revenue
through salesperson efficiency, better communication between sales and other departments,
or all of these goals and more, 4Thought is prepared to understand, document, and
focus the implementation on the goals that are right for your organization.
Connecting the strategic with the tactical is how boardroom visions are translated
into true ROI. 4Thought’s Pivotal CRM team can turn VP of Sales executive vision
into forms and processes that Salespeople understand and use.
And we’ll even protect you from yourself. There are a lot of common mistakes
that happen in the CRM automation process. We will make sure you don’t let the first
version of the system be more than you or your reps can bite off. We’ll turn all
of your goals into a realistic, phased approach, properly sequenced, that will have
your reps climbing a reasonable learning curve, your managers gradually working
with deeper and more complex analysis, and everybody growing in sync and step with
the Salesforce.com implementation.
If you own both Eloqua and Pivotal CRM, do you want your implementation done
by a company with experts in only one area? Knowing both systems in depth, gives
4Thought Marketing the ability to design and implement a corporate integrated
sales and marketing system that encompasses and integrates both systems
more effectively… the sum becomes greater than the parts and serves your company
as a whole… not exclusively on a departmental basis.