NetSuite CRM Deduplication Services
NetSuite CRM Dirty Data and Duplicate Contacts in NetSuite have large negative
ramifications throughout a company. But the most significant impact is that salesperson
use of the system will decrease or cease because whenever they attempt to look up a prospect or
customer, the information will be wrong, out of date, have duplicate NetSuite
Contacts in the system, or otherwise be difficult to use. This results in rogue
prospect and customer databases springing up, and the shared system no longer being
maintained, resulting in a downward spiral towards in even more Salesforce.com
dirty data and prospect and contact duplicates.
NetSuite Duplication Elimination is not a trivial process, and how it is done
can vary depending on the right budget/quality ratio for your company, data blend
of automated and manual processes to generate the right mix of Salesforce data quality,
and cost-savings for your company.
First an automated process is run to determine probable Salesforce.com prospect
duplicates. This process results in “sets of duplicates”
some
of which are known to be NetSuite duplicates and some of which are suspected to
be NetSuite dups, each with a statistical likelihood. 4Thought reviews these sets
and determines, based on your instructions, how many of these should be automatically
de-duped, and how many should be subject to manual review and handling
4Thought Marketing cleans CRM data, eliminates CRM duplicates, fills in blank titles
and other fields, and otherwise takes your corporate CRM database from having a
significant quantity of bad data, to being reliable and dependable.