Many companies lump PPC and SEO together, but each, done well, requires an expertise
worthy of a career discipline in its own right. Here at 4Thought Marketing we have
7 people dedicated exclusively to PPC expertise. This means we aren’t part timers
who do this now and then. We are experts (and certified by Google as such) exclusively
in Pay-Per-Click and can deliver to you optimization results that no amateur can.
One of the first things we do is to determine your goals. PPC can be optimized to
either maximize the quantity of leads, optimize the budget, or to beat the competition
in specific arenas. Which goal you pick will determine your PPC Strategy.
And if you’re using Eloqua, 4Thought can help you bridge the PPC-Marketing Automation
and reporting gap, because we as a company understand the complete picture. We can
help you track PPC success beyond “number of clicks” to conversions, qualified leads,
opportunities generated and even dollars of revenue.
Pay per click is not a project that one “completes” or “finishes.” Competitive actions
are the primary reason that PPC must constantly be updated but other causes include
new product introductions, new company positioning or branding, and changes in industry
buzzwords. All of these result in the requirement that PPC be constantly monitored
for dollar effectivity. PPC is a process of continual improvement and not a one
time event. 4Thoughts processes are setup to not only dramatically improve your
PPC initially, but to make sure that your PPC continues to outperform your competitors,
produce excellent lead flow, and keep your PPC advertising dollar optimized.