4Thought Marketing’s Executive Social Networking Services, doesn’t do anything
your executives probably couldn’t do themselves. But do your exec’s have the time
to learn Facebook, LinkedIn and Plaxo? Are they ready to find, invite, accept, and
reconnect with all of their old contacts? Are they prepared to send emails about
their latest efforts to those friends and post business updates to re-touch and
connect with those executives?
Like many, your company is probably not leveraging the rolodexes of your executives,
or utilizing social media to generate all the leads and executive influence that
is possible. 4Thought can inexpensively and effectively take the load off of your
executives and garner the missed opportunities that social media can generate.
Here is a highly summarized overview of the steps we leverage to increase and monetize
an Executive’s Social Network:
1. Establish an executive social profile, personal privacy policy, obtain a list
of contacts to connect with across social media outlets, recover out-of-touch contacts,
get approval for the final versions of all of these.
2. In a 10 minute weekly phone conversation garner a list of both the business and
personal things the executive (and their company) will be doing over the next week
that they would like published to their social networks.
3. Monitor and report on engagement levels and leads generated.
Call 4Thought Marketing to talk about how establishing or enhancing an Executive
Social Network can generate leads for your organization, fast.