If you’re not actively managing your email bounces and errors, your sender score
is probably diminishing which means more of your emails will end up in the garbage,
your database is degrading, and you’re losing contact with companies that may be
buying soon. 4Thought combines both automated and manual processes to maintain contact
with the largest number of people possible while obtaining the highest possible
sender score.
Bounce Removal and Sender Score Retention
First, via automated Eloqua bounce management best practices, 4Thought will setup
your Eloqua system to automatically address a large portion of the email bounces
and errors that occur. This results in a cleaner database, a higher sender score,
and higher quality leads to the salesforce.
Customer Retention
Lastly, with an optional low cost supporting manual process, 4Thought will help
you to reestablish relationships with organizations that otherwise might have been
lost indefinitely. Don’t lose opportunities and relationships because individuals
change jobs! Leverage the situation by allowing 4Thought to reconnect your salesforce
with the ever-changing decision makers at prospects and customers.
4Thought’s Customer Retention Services can extend also, to creating a relationship
with the former contact at their new job. Every marketer knows that the best and
most qualified opportunities come from former happy users at new organizations.
Let 4Thought actively pursue and retain those relationships, thereby creating new
sales opportunities.
Email Deliverability Optimization
Beyond bounce management, few companies actively monitor their sender score, manage major
ISP complaint rates, and actively work to reduce blocking rates, along with actively
remove/filter recipients that don’t open their emails. We utilize all of these techniques
and more to optimize your email deliverability.
4Thought’s Bounce and Error Management with Deliverability Optimization services are
tailored to each customer, so that the bounce, clean-up policy, and monitoring policy
combined with selected customer retention efforts are optimized for your situation
and corporation.