Eloqua Quickstart Services
Fast track your implementation process by leveraging lessons learned and a best
practice template library built from working with over 550 customers, focusing on
key planning and decision making, custom configurations and provides you with some
essential training required to help you start maximizing your marketing investment
from day one
4Thought Marketing can get your Eloqua Implementation up to speed fast via the Eloqua
QuickStart program. This program is an accelerated decision making and configuration
process that results in:
- Accelerated time to value
- Clear understanding of business impact of decisions
- Increased retention of the application
Below is a diagram below gives a feeling for the series of events that take place
during a QuickStart
By the end of your QuickStart, your team will be ready to launch your first campaign.
Major deliverables include:
- Website Tracking. Implement website tracking on your site to enable you to
track visits to specific web pages and PDF documents.
Email Marketing Configuration*. Create an email based on an Eloqua best practice
template that can be sent to your new Eloqua contact lists. The email setup tasks
also include configuring your default e-mail settings and branded bounceback address.
We will also setup the system to ensure your competitors do not receive your emails.
- Subscription Management Configuration*. Setup the out-of-the-box Eloqua subscription
management form (1). This form will allow your e-mail recipients to select which
e-mail groups to subscribe to or unsubscribe from. We will customize the subscription
form to include your text and logo.
- Landing Page Form Template*. Create
one Eloqua form using a best practice template and set up key processing steps such
as automatically sending an email to the form submitter, generating notification
to a contact within your sales or marketing team or add the submitter to a marketing
automation program.
- Setup of Basic Reports. Review the most popular reports and learn how to
configure an email update of a standard report from Eloqua.
- One-Click Standard
CRM Integration*. Expand your CRM investment through integration with Eloqua.
Your sales team will have visibility to Eloqua marketing activities and your contacts’
digital body language through your CRM system. This step includes review of Eloqua’s
data model and standard One-Click configuration (up to 30 fields).
After the above deliverables are in place, 4Thought Marketing will put the setup
into action with:
- 3-Touch Lead Nurturing Program*. Lead Nurturing allows you to effectively
engage customers and prospects with relevant and timely communication. Leveraging
Eloqua Best Practice template programs, your lead nurturing program will be configured
to meet your needs.
- Lead Scoring Strategy Session. Benefit from the experience and advice of
online marketing experts to develop your lead scoring strategy. During this structured
one hour call you will …Self-deploy your Lead Scoring program using Eloqua Best
Practice template programs.
- Training. During your QuickStart, you will have the opportunity to reinforce
key concepts through self paced exercises.
- Post Launch Planning Session. To continue the rapid time to value you will
experience during your QuickStart, a planning session will be conducted to develop
a 90 day plan, identifying next steps expand your usage of the features available
on the Eloqua platform. The outcome of this session is a path to success, based
on the experience and learnings of Eloqua marketing users.
- Eloqua Best Practice Library Walkthrough. Accelerate your marketing effectiveness
by leverage Eloqua’s Best Practice library. Review the templates available to you
for future campaigns.
Call 4Thought Marketing now to discuss how we can help accelerate your Eloqua Implementation
at 888-ELOQUA4 (888-356-7824).
