Eloqua Partner Relationship Management
Do you sell through Distributors, Vars, Dealers or Rep Firms? If so, you
may have found utilizing Eloqua challenging. 4Thought Marketing addresses this need
with a PRM (Partner Relationship Management) template that leverages and resides
on top of the Eloqua system. Bringing PRM to Eloqua’s marketing automation system
enables you to create a tight and automated communications channel with your partners,
increasing lead interaction, follow-up, and close.
|
Are partner leads slipping through the cracks? Is partner lead accountability
a challenge for either marketing or sales? PRM for Eloqua enables tracking of every
lead and more importantly enables automatic follow-up of those leads reducing or
eliminating expensive human interaction.
4Thought’s “PRM for Eloqua” can also inform your customers of who their local dealer
is (or who they’re assigned to) while simultaneously gathering prospect information
for automatic distribution to that partner. Those leads can then be followed up…
either via an automated Eloqua communication, or via reports sent to your channel
Salesforce that show leads distributed by partners.
|
|
Close the marketing-partner sales gap with PRM for Eloqua and increase partner lead
visibility, close rate, and revenue!
