Eloqua automates the science of marketing – campaign execution, testing, performance measurement, prospect profiling, and lead nurturing – allowing marketers to drive revenue and do what they do best: develop strong brands, build creative campaigns, and deliver compelling content.

4Thought can do Fast and Furious, or complex and deep implementations of Eloqua. Our preferred method is an iterative approach, where the company and the department see early successes…

When Marketing Automation meets Social Media the interaction that previously had been limited to emails and forms now becomes part of the social network…

Stop purchasing forms and emails by the hour. We produce forms and emails for an easy to budget flat-fee that is often less expensive and faster than doing it in-house!

Do your customers get asked the same boring questions every time they download a white paper? Is your marketing department missing the second and third capture opportunities to deepen your customer profiles? 4Thought can setup progressive profiling to minimize the questions asked in a single session, while maximizing the information gathered by you over time.

Static Forms dramatically limit the amount of information you can gather from prospects. With real-time Adaptive Forms, customers never see questions that are not relevant to them, and questions that are relevant to them, appear instantly.

4Thought uses a customized-for-you combination of automated and manual processes to verify databases against Hoovers, Jigsaw, Linked In, and the USPO database resulting in higher quality email addresses, physical addresses, more accurate company names and fewer duplicates.

If you’re not testing the various components of your emails, forms, and programs, you’re not achieving your optimal response rate. Marketing Sherpa has shown that while optimizing any single component of the marketing cycle only brings slight gains, focused AB testing and improvement across the entire chain can bring dramatic improvements in response rates.

If you’re not managing your bounces and send errors, your sender score will suffer, and your emails will be blocked. 4Thought can make sure your database and your sender score stays clean and clear.

Most companies charge $10,000 or more for tying Eloqua into another system. We can shave thousands off your initial cost, as well maintain and enhance the integration on an ongoing basis.