Is testing an intimate part of each of your email campaigns today? If not, you’re losing leads, conversions and sales! Prior to all except the most minor campaigns
being rolled out, at a minimum, a couple of different Subjects should be tested to maximize the e-mail’s open rate. If the campaign is larger, content and graphics
should be tested to further maximize click through.
4Thought Marketing sets-up, executes, and interprets AB tests for your email campaigns,
quickly, and inexpensively. A campaign optimized not only increases opens and click
throughs, it also results in higher sender scores and decreased opt-outs because
your message resonates successfully with more people.
Testing forms is as important as testing emails. Optimizing both will result in
the highest qualified lead flow possible, but while fewer people will reach your
forms than receive your emails, those form-visitors have already self-qualified
by arriving at your form, usually by opening and clicking through your emails, and
thus are more likely to generate revenue, than those that haven’t. This is why it’s
essential to obtain the highest conversion rate possible.
It’s easy to presume that we know what will make a landing page most appealing for
a prospect. We have experience and best practices and of course we all have opinions.
But the fact remains that the accuracy of these all pale in comparison to testing.
Every market is different, and even segments within market’s react differently than
other segments, particularly if differentiated by gender or title. The only way
to optimize accurately is via testing.
4Thought Marketing has developed a testing methodology on top of Eloqua that enables
us to test multiple variables, simultaneously, on all visitors to a landing page.