Eloqua Data Cleanup &
Deduplication Services

Dirty Data in Eloqua has large negative ramifications throughout the organization. The most basic impact is that customers receive duplicate mailings, target segments aren’t right and marketing analysis aren’t accurate. More subtle but more severe impacts are felt when the corporate users know that the Eloqua data is dirty and can’t be trusted. This results in rogue prospect and customer databases springing up, and the shared system no longer being maintained, encouraging a downward spiral resulting in even more Eloqua dirty data and duplicates. Lastly, sender scores may be reduced resulting in valid Eloqua email recipients not getting their emails and extra costs may be paid to software vendors!

Nobody likes to clean dirty data! It’s a time consuming, tedious and thankless process that actually requires reasonable skill to do right. 4Thought Marketing uses a customized-for-you combination of automated and manual processes that can take your Eloqua dirty data through any one of a number of cleaning steps including:

• Duplication Elimination
• Post Office Address Clean-up
• Title Correction and Fill-In via Hoovers, Jigsaw, Linked-In:
• Industry Correlation
• Synchronization and Correlation with other Corporate Databases
• Phone Number, Area Code & Prefix Cleanup.
• Automated Customer Emails to request Data Updates.
• Manual Call-down of Selected Records for Personal Verification

Eloqua Duplication Elimination is not a trivial process, and how it is done can vary depending on the right budget/quality ratio for your company, data structure, and synchronization with other databases. 4Thought uses a customized blend of automated and manual processes to generate the right mix of Eloqua data quality, and cost-savings for your company.

First an automated process is run to determine probable Eloqua duplicates. This process results in “sets of duplicates” some of which are known to be duplicates and some of which are suspected to be dups, each with a statistical likelihood. 4Thought reviews these sets and determines, based on your instructions, how many of these should be automatically de-duped, and how many should be subject to manual review and handling.

4Thought Marketing cleans Eloqua data, eliminates Eloqua duplicates, fills in blank titles and other fields, and otherwise takes your corporate marketing database from having a significant quantity of bad data, to being reliable and dependable.