Certifications and Industry Memberships

4Thought Marketing is proud of the certifications and memberships on this page. Individually they prove our abilities in specific areas. Together they show an organization with the set of skills necessary to enable a marketing and sales department to leverage advanced technologies.

4Thought Marketing is proud to be both skilled and experienced in implementing the Eloqua Campaigns module. We understand both the political and business complexities that accompany calculating ROI for a marketing department… and the technical ones that accompany the software. We are experienced in connecting the CRM system for opportunity ROI calculation, the ERP system for closed loop ROI purchase calculations, all of course, back to Eloqua itself... and delivering answers that management can understand and trust.

Eloqua SmartStart Certification requires 4Thought Marketing to not only prove that our people can teach and implement the Eloqua SmartStart material, but that in real-life situations we can rapidly adapt the system to fit different customer’s needs successfully. As part of our SmartStart certification Eloqua attended our initial implementations, and on an ongoing basis, measures and verifies that our customer satisfaction meets rigorous standards confirming that we have the depth of technical and marketing expertise necessary to make SmartStarts happen fast and successfully!

Eloqua requires that all Certified Partners retain trained, tested and skilled personnel that are deeply knowledgeable in the workings of the Eloqua system. 4Thought Marketing has 6 certified Eloqua professionals, more than twice the number required to achieve certification.

To create add-on programs like our Partner Relationship Management Module and Eloqua Forms for Facebook, 4Thought Marketing must prove to Eloqua that it’s programmers know the Eloqua Application Program Interface, and have proven that ability through both a detailed test proving API knowledge, verbal interview, and the creation of a functioning program. 4Thought is proud to be Eloqua API certified and to be one of the leaders in Eloqua add-on development.

Salesforce.com requires that 4Thought Marketing retain rigorously tested, highly skilled Salesforce.com specialists to achieve the level of Registered Consulting Partner. 4Thought also has personnel skilled in Apex and the Force.com platform.

Tom Saichek leads all 4Thought Marketing deduplication and data cleansing projects and is proud to be a member of the International Association for Information and Data Quality.